Persuasion (Paperback) (ISBN-13: 9781787197947)

Persuasion is not the same as negotiation, which is more geared towards a compromise or a degree of backing down. Rather persuasion is the power to convince the opposing party to your way of thinking either through means of influence, power or motivation. This book covers key tactics to guarantee persuasiveness; language appropriate to persuasion; relating benefits to individuals (the tailored approach); credibility; Avoid exaggeration; adding a demonstration; maximizing your chances; handling and overcoming objections; respecting alternative choices; and dealing with "maybe."

Author: Patrick Forsyth
ISBN-10: 1787197948
ISBN-13: 9781787197947
Publisher: Legends Press
Language: English
Published: 06/01/2019
Pages: 130
Format: Paperback
Weight: 2.30lbs
Size: 7.70h x 5.10w x 0.40d