Persuasion: Messages, Receivers, and Contexts (Paperback) (ISBN-13: 9780742536746)

Persuasion covers key topics and shows students how to develop critical skills as senders and receivers of persuasive messages. In an accessible and engaging format, it encourages students to apply persuasion principles and theories to real-world case studies. Students are also guided to develop skills in public speaking, debate, courtroom communication, interpersonal communication, and more. Persuasion features extended discussions of propaganda, political persuasion, advertising, and sender/receiver skills development and covers research on persuasive effects and theories. Filled with practical guidelines, Persuasion is an ideal primary text for courses in persuasion, persuasion and propaganda, and persuasion and rhetoric.

Author: William Rogers
ISBN-10: 0742536742
ISBN-13: 9780742536746
Publisher: Rowman & Littlefield Publishers
Language: English
Published: 10/12/2006
Pages: 432
Format: Paperback
Weight: 1.67lbs
Size: 9.29h x 7.47w x 0.93d