Persuasive Communication: How Audiences Decide by Young, Richard

Persuasive Communication: How Audiences Decide (Hardcover) (ISBN-13: 9781138920361)

Vendor: Richard Young
Product type: Books
Format: Hardcover
$350.00
$350.00
$350.00
Subtotal: $350.00
Persuasive Communication: How Audiences Decide by Young, Richard

Persuasive Communication: How Audiences Decide

$350.00
Persuasive Communication: How Audiences Decide by Young, Richard

Persuasive Communication: How Audiences Decide

$350.00
Format: Hardcover
Description
Description
x

This edition offers a comprehensive introduction to decision-making and persuasion in a business context. Drawing on empirical research on audience decisions, business communication, cognitive science, and behavioral economics, Young reveals the thought processes of many different audiences - from analysts to CEOs - to help students better understand why audiences make the decisions they make and how to influence them.



Author: Richard Young
ISBN-10: 1138920363
ISBN-13: 9781138920361
Publisher: Routledge
Language: English
Published: 08/01/2016
Pages: 480
Format: Hardcover
Weight: 2.31lbs
Size: 10.00h x 7.00w x 1.06d
By Richard Young
By Richard Young
x

Richard O. Young is a Professor of Management Communication at Carnegie Mellon University, USA.

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