Pharmaceutical Marketing: A Practical Guide (Hardcover) (ISBN-13: 9781574911183)

Designed as a practical guide for the pharmaceutical industry, this book covers how to apply cutting-edge marketing concepts and tools to the real-world intricacies of marketing a heavily regulated product whose success is determined not by the actual end-user, but by various industry stakeholders. From creating a worldwide vision that cascades into local tactics to managing a drug portfolio or pricing a particular product, this book guides readers through developing, implementing, and auditing a successful marketing strategy geared specifically to the pharmaceutical industry. It provides graphs, tables, worksheets, pharmaceutical case studies, and a sample marketing strategy.

Author: Dimitris Dogramatzis
ISBN-10: 157491118X
ISBN-13: 9781574911183
Publisher: CRC Press
Language: English
Published: 10/01/2001
Pages: 400
Format: Hardcover
Weight: 1.82lbs
Size: 10.32h x 7.04w x 1.01d