Pharmaceutical Marketing: Principles, Environment, and Practice (Paperback) (ISBN-13: 9780789015839)

Written by leading authorities in the field, Pharmaceutical Marketing: Principles, Environment, and Practice is the fifth book on the subject that Dr. Mickey Smith has produced. In this extraordinary volume, he and his co-authors examine the principles of marketing pharmaceuticals, describe the environmental factors that affect their application, and show how these principles can be applied in response to those factors in practice. This well-referenced book explores pricing, research and development, promotion, place factors, the channel system, and more.

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Author: E. M. (Mick) Kolassa,James Greg Perkins,Bruce R. Siecker
ISBN-10: 0789015838
ISBN-13: 9780789015839
Publisher: CRC Press
Language: English
Published: 03/01/2002
Pages: 392
Format: Paperback
Weight: 1.26lbs
Size: 6.04h x 8.38w x 0.97d