Philosophy of Marketing: The New Realist Approach by Giannasi, Matteo

Philosophy of Marketing: The New Realist Approach (Paperback) (ISBN-13: 9781032072340)

Vendor: Matteo Giannasi
Product type: Books
Format: Paperback
$52.95
$52.95
$52.95
Subtotal: $52.95
Philosophy of Marketing: The New Realist Approach by Giannasi, Matteo

Philosophy of Marketing: The New Realist Approach

$52.95
Philosophy of Marketing: The New Realist Approach by Giannasi, Matteo

Philosophy of Marketing: The New Realist Approach

$52.95
Format: Paperback
Description
Description
x

How can we overcome the rapidly ageing postmodernist paradigm, which has become sterile orthodoxy in marketing? This book answers this crucial question using fresh philosophical tools developed by New Realism.



Author: Matteo Giannasi, Francesco Casarin
ISBN-10: 1032072342
ISBN-13: 9781032072340
Publisher: Routledge
Language: English
Published: 05/31/2023
Pages: 266
Format: Paperback
Weight: 0.84lbs
Size: 9.00h x 6.00w x 0.59d
By Matteo Giannasi
By Matteo Giannasi
x

Matteo Giannasi is Adjunct Professor of Philosophy, Critical Thinking, Cultural Heritage and Tourism Supply, and Cultural Policies, at Ca' Foscari University Venice, Italy. He is also education and audience development consultant for cultural institutions.

Francesco Casarin is Full Professor of Marketing and director of the Management of Arts and Culture Lab, Department of Management, Ca' Foscari University Venice, Italy.

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