Pick Up The Phone (Paperback) (ISBN-13: 9781448626427)

When it comes to Outbound Telemarketing campaigns, Chris Jackson is considered a veteran. With over 20 years of experience under his belt, he has consulted and worked with some of the biggest corporations and SME's globally. This book serves as a guide for those who are starting out in the world of telemarketing; For those who want to learn how to run a successful project from start to completion; For those who are looking for better ways to retain staff in an industry that has a high turn-over, and for those who are considering becoming a "work from home telemarketer". Telemarketing is the backbone of every business, whether you are a start-up or Fortune 50 company. Learn from the expert how Telemarketing has changed over the years; Why modern work ethics are at an all time low; How you can apply the basic principles of successful telemarketing to your campaign; How to source the best talent, and what you need to be aware of when it comes to the Do Not Call regulations. Chris Jackson has been dubbed "The One Man Sales Force", and "One Of The Few Multi-National Experts On The Subject." Read for yourself what it takes to become an effective telemarketer in a modern world.