Pinciples of Marketing (Paperback) (ISBN-13: 9789383750078)

1 Introduction And Functions of Marketing 2 Classification & Types of Market 3 Marketing Environment And Market Segmentation 4 Marketing Mix 5 Marketing Planning, Marketing Information System, Marketing Research Case Studies, Activities & Projects

Author: Shaila Bootwala
ISBN-10: 9383750073
ISBN-13: 9789383750078
Publisher: Nirali Prakashan
Language: English
Published: 11/01/2014
Pages: 262
Format: Paperback
Weight: 1.04lbs
Size: 9.69h x 7.44w x 0.55d