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Place Branding: Connecting Tourist Experiences to Places (Paperback) (ISBN-13: 9781032083230)
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Pantea Foroudi
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Books
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Description
xPlace branding as a field of research is still in a state of infancy. This book seeks to address this, offering a theory of place branding based on the tourist experience, keeping in mind the roles of stakeholders, both public and private organisations and DMOs in managing the place brand.
Author: Pantea Foroudi
ISBN-10: 1032083239
ISBN-13: 9781032083230
Publisher: Routledge
Language: English
Published: 06/30/2021
Pages: 354
Format: Paperback
Weight: 1.04lbs
Size: 9.00h x 6.00w x 0.74d
By Pantea Foroudi
xPantea Foroudi is Senior Lecturer in Branding at Middlesex University, London, UK.
Chiara Mauri is Professor of Business Economics at LIUC - Universit^ Carlo Cattaneo, Castellanza, Italy, and Adjunct Professor at Universit^ Bocconi, Milan, Italy.
T C Melewar is Professor of Marketing and Strategy at Middlesex University, London, UK.
Charles Dennis is Professor of Consumer Behaviour at Middlesex University, London, UK.
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