Place Event Marketing in the Asia Pacific Region: Branding and Promotion in Cities by Cudny, Waldemar

Place Event Marketing in the Asia Pacific Region: Branding and Promotion in Cities (Paperback) (ISBN-13: 9781032061016)

Vendor: Waldemar Cudny
Product type: Books
Format: Paperback
$59.99
$59.99
$59.99
Subtotal: $59.99
Place Event Marketing in the Asia Pacific Region: Branding and Promotion in Cities by Cudny, Waldemar

Place Event Marketing in the Asia Pacific Region: Branding and Promotion in Cities

$59.99
Place Event Marketing in the Asia Pacific Region: Branding and Promotion in Cities by Cudny, Waldemar

Place Event Marketing in the Asia Pacific Region: Branding and Promotion in Cities

$59.99
Format: Paperback
Description
Description
x

This book explores the fascinating phenomenon of place event marketing in the Asia Pacific. It examines procedures in the promotion and branding of places that use events to shape their identities.



Author: Waldemar Cudny
ISBN-10: 1032061014
ISBN-13: 9781032061016
Publisher: Routledge
Language: English
Published: 05/31/2023
Pages: 182
Format: Paperback
Weight: 0.62lbs
Size: 9.21h x 6.14w x 0.42d
By Waldemar Cudny
By Waldemar Cudny
x

Waldemar Cudny is an Associate Professor in Faculty of Geographical Sciences at The University of Lodz, Poland. He specialises in urban, tourism geography, and event studies. His publications include such books as City Branding and Promotion: The Strategic Approach and Urban Events, Place Branding and Promotion: Place Event Marketing.

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