Planning and Managing Public Relations Campaigns: A Strategic Approach (Paperback) (ISBN-13: 9781789663204)

Taking a PR campaign from planning to implementation can seem overwhelming. This book provides a blueprint for success and is widely regarded as one of the best 'how-to' guides available.

Digestible and easy to read, this fifth edition of Planning and Managing Public Relations Campaigns presents a 12-point plan for ensuring success of campaigns of all sizes, covering vital areas including the role of public relations in organizations, the importance of context, research and analysis, setting objectives, strategy and tactics, timescales and resources, evaluation and review.

With discussion of new developments in the industry, from the gig economy and online influencers, to disruptive models, this fully updated new edition addresses the need for agile planning and draws on fresh case studies to provide up-to-date examples of best practice. Supported by a suite of online resources, Planning and Managing Public Relations Campaigns is an invaluable guide for students and practitioners alike. Online resources include extended case studies, lecture slides, discussion questions and assessment tasks.

Author: Anne Gregory
ISBN-10: 1789663202
ISBN-13: 9781789663204
Publisher: Kogan Page
Language: English
Published: 12/29/2020
Pages: 352
Format: Paperback
Weight: 1.46lbs
Size: 6.10h x 9.10w x 1.00d