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Drawing on theoretical and empirical evidence from local, regional and international planning and public health, Amdam develops a new model for health promotion: empowerment planning. This combines top-down and bottom-up approaches to enable people to take more responsibility for their own health and for individual and collective capacity building.
Roar Amdam is a Professor at Volda University College, Norway. He teaches planning and leadership and has participated as a planning expert in domestic and international public health promotion projects. One of these projects, the Østfold County Council-led HEPRO project which aims to put public health issues on the political agenda in the Baltic Sea Region, is used as a case study in the book.
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