Political Marketing and Management in the 2017 New Zealand Election (Hardcover) (ISBN-13: 9783319942971)

Chapter 1 Introduction: Political marketing and management in New Zealand Jennifer Lees-Marshment
Chapter 2 Vote Compass NZ 2017: Marketing insights into public views on policy and leaders Jennifer Lees-Marshment, Edward Elder, Lisa Chant, Danny Osborne, Justin Savoie and Clifton van der Linden
Chapter 3 Political parties and their customers: the alignment of party policies with supporter, target and undecided market preferencesJennifer Lees-Marshment, Edward Elder, Lisa Chant, Danny Osborne, Justin Savoie and Clifton van der Linden (pp 18-32)
Chapter 4 Messy Marketing in the 2017 New Zealand Election: the incomplete market-orientation of the Labour and National Parties Jennifer Lees-Marshment (pp 33-51)
Chapter 5 Candidate Brand Personality and the 2017 New Zealand General Election James Barrett (pp 52-70)
Chapter 6 Minor Party Campaign advertising: A market-oriented assessmentClaire Robinson (pp 71-84)
Chapter 7 Communicating Market-Oriented Leadership in power and oppositionEdward Elder (pp 85-100)
Chapter 8 Conclusion: Political marketing and management lessons for research and practiceJennifer Lees-Marshment (pp 101-120)
Appendix: Vote Compass 2017 Core Reports (pp 121-131)


Author: Jennifer Lees-Marshment
ISBN-10: 3319942972
ISBN-13: 9783319942971
Publisher: Palgrave Pivot
Language: English
Published: 07/31/2018
Pages: 158
Format: Hardcover
Weight: 0.80lbs
Size: 8.27h x 5.83w x 0.44d