Political Marketing:: Theoretical and Strategic Foundations by Cwalina, Wojciech

Political Marketing:: Theoretical and Strategic Foundations (Hardcover) (ISBN-13: 9780765622914)

Vendor: Wojciech Cwalina
Product type: Books
Format: Hardcover
$220.00
$220.00
$220.00
Subtotal: $220.00
Political Marketing:: Theoretical and Strategic Foundations by Cwalina, Wojciech

Political Marketing:: Theoretical and Strategic Foundations

$220.00
Political Marketing:: Theoretical and Strategic Foundations by Cwalina, Wojciech

Political Marketing:: Theoretical and Strategic Foundations

$220.00
Format: Hardcover
Description
Description
x
This is the first integrated theory-to-practice text on marketing's role in the political process. Incorporating insights and concepts drawn from Marketing, Psychology, and Political Science, it covers every aspect of marketing's infiltration into politics, including campaign strategy, market segmentation, and media strategy.

Author: Wojciech Cwalina,Andrzej Falkowski,Bruce I. Newman
ISBN-10: 0765622912
ISBN-13: 9780765622914
Publisher: Routledge
Language: English
Published: 05/15/2011
Pages: 352
Format: Hardcover
Weight: 1.33lbs
Size: 9.03h x 6.45w x 0.91d
By Wojciech Cwalina
By Wojciech Cwalina
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Wojciech Cwalina is a professor in the Department of Marketing Psychology at the Warsaw School of Social Sciences and Humanities in Poland. Andrzej Falkowski is a professor of psychology and marketing and the head of the Department of Marketing Psychology at the Warsaw School of Social Sciences and Humanities in Poland. Bruce I. Newman is currently a professor of marketing at DePaul University. He was a visiting scholar at the Institute of Government at the University of California-Berkeley (2001-2002); in the Department of Political Science.

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