Politicking Online: The Transformation of Election Campaign Communications (Hardcover) (ISBN-13: 9780813544885)

Of the many groundbreaking developments in the 2008 presidential election, the most important may well be the use of the Internet. In Politicking Online contributors explorethe impact of technology for electioneering purposes, from running campaigns andincreasing representation to ultimately strengthening democracy. The book reveals how social networking sites such as MySpace and Facebook are used in campaigns along withe-mail, SMS text messaging, and mobile phones to help inform, target, mobilize, and communicate with voters.

While the Internet may have transformed the landscape of modern political campaigns throughout the world, Costas Panagopoulos reminds readers that officials and campaign workers need to adapt to changing circumstances, know the limits of their methods, and combine new technologies with more traditional techniques to achieve an overall balance.

Author: Costas Panagopoulos
ISBN-10: 0813544882
ISBN-13: 9780813544885
Publisher: Rutgers University Press
Language: English
Published: 05/01/2009
Pages: 312
Format: Hardcover
Weight: 1.10lbs
Size: 8.90h x 6.10w x 0.90d

Review Citation(s):
Chronicle of Higher Education 06/26/2009 pg. 17