Polls, Pollsters, and Public Opinion (Hardcover) (ISBN-13: 9781108479554)

A vast literature exists on theories of public opinion - how to measure, analyze, predict, and influence it; however, there is no synthesis of best practices for interpreting public opinion: existing knowledge is disparate and spread across many disciplines. Polls, Pollsters, and Public Opinion presents a systematic analytical approach for understanding, predicting, and engaging public opinion. It tells the story through the eyes of the pollster and draws an analytical road map for examining public opinion, both conceptually and practically. Providing a theoretical and conceptual foundation, as well as debunking popular myths, this book delves into the science of polling, offering tools analysts can use to assess the quality of polls. It also introduces methods that can be used to predict elections and other socio-political outcomes while understanding the nuances of messaging, engaging, and moving public opinion.

Author: Clifford Young, Kathryn Ziemer
ISBN-10: 1108479553
ISBN-13: 9781108479554
Publisher: Cambridge University Press
Language: English
Published: 07/04/2024
Pages: 200
Format: Hardcover
Weight: 1.18lbs
Size: 9.00h x 6.00w x 0.69d