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Positioning: The Battle for Your Mind, 20th Anniversary Edition (Hardcover) (ISBN-13: 9780071359160)
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Al Ries
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Books
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Description
x"Ries and Trout taught me everything I know about branding, marketing, and product management. When I had the idea of creating a very large thematic community on the Web, I first thought of Positioning...."--David Bohnett, Chairman and Founder of GeoCities
A handsome edition of the original 1981 text, this 20th Anniversary Edition makes available to business and marketing professionals--including tens of thousands of Ries and Trout groupies, worldwide--the work that forever changed the way marketing strategy is done. This new edition features commentary from the authors that offers fresh insight into why "positioning" a product in a prospective customer's mind is still the most important strategy in business, and includes numerous examples of campaigns that followed, or didn't follow, Ries and Trout's thinking.
Author: Al Ries, Jack Trout
ISBN-10: 0071359168
ISBN-13: 9780071359160
Publisher: McGraw-Hill Companies
Language: English
Published: 01/18/2001
Pages: 272
Format: Hardcover
Weight: 1.30lbs
Size: 8.26h x 7.58w x 0.93d
By Al Ries
xAl Ries is Chairman of Ries & Ries, Focusing Consultants. Jack Trout is Chairman of Trout & Partners. Al Ries and Jack Trout are undoubtedly the world's best-known marketing strategists.
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