Posters: Eat & Drink in Italian Advertising: 1890-1970 (Hardcover) (ISBN-13: 9788836630561)

A delightful window into the golden age of Italian food advertisement

This book offers the opportunity to delight in the graphic creativity of the advertising of Italy's major food producers, including Cinzano spumante, Perugina chocolate, Saiwa biscuits and Voiello pasta, as well as campaigns launched by Cirio and Star. Compiling a substantial collection of covers, it provides an overview of Italian imagery from the late nineteenth century to the period of postwar reconstruction, through the drauftsmanship of artists such as Cappiello, Dudovich, Codognato, Mauzan, Seneca and Boccasile.

With texts by Mario Piazza, an architect, graphic designer and curator, and Alessandro Bellenda, collector of 20th-century Italian graphics, Posters: Eat & Drink in Italian Advertising captures the history of Italy's vibrant graphic design and advertising scene, surveying posters that have now become vintage collectibles and whose influence on contemporary advertising is profound.

Author: Mario Piazza
ISBN-10: 8836630561
ISBN-13: 9788836630561
Publisher: Silvana Editoriale
Language: English
Published: 11/24/2015
Pages: 240
Format: Hardcover
Weight: 3.35lbs
Size: 11.30h x 9.80w x 1.20d