Power Marketing: An Aussie Guide to Business Growth (Paperback) (ISBN-13: 9780980411287)

In Power Marketing, author Jennifer Lancaster explores over 60 ideas for marketing your small business or online enterprise. Bootstrap your best foot forward with advice on:

• Business Planning
• Facebook Marketing
• Video Production tips
• Sales Conversion and Up-selling
• Product Marketing
• Copywriting and Defining a USP
• Website Essentials
• SEO
• Outsourcing

To save you from costly or ineffective advertising, this book explains how to create a distinctive edge through thought leadership and business writing.

The ideal reader is a business owner who needs some practical advice on how to create better marketing and a bunch of proven ideas to help grow a profitable business.