Powerful Marketing Memos by Howard, Steven

Powerful Marketing Memos (Paperback) (ISBN-13: 9781943702022)

Vendor: Steven Howard
Product type: Books
Format: Paperback
$10.88
$10.88
$10.88
Subtotal: $10.88
Powerful Marketing Memos by Howard, Steven

Powerful Marketing Memos

$10.88
Powerful Marketing Memos by Howard, Steven

Powerful Marketing Memos

$10.88
Format: Paperback
Description
Description
x
This book is a collection of easy-to-read, yet thought-provoking, short memos designed to give today's corporate leaders, business owners, and entrepreneurs tips on the key marketing topics that will help you grow your businesses, retain customers, and build your corporate brands by: - Leveraging the organization's most valuable asset - its corporate brand image. - Creating marketing programs that follow the five Principles of a Customer-Focused Marketing Strategy and incorporate the four cornerstones of Customer Retention. - Getting your entire organization to concentrate on building, earning, rewarding, and keeping customer loyalty. The 60 Powerful Marketing Memo essays in this book discuss a wide range of diverse topics, including corporate branding, customer retention, marketing strategies, customer service, and the changing customer values taking place in today's highly competitive markets.

Author: Steven Howard
ISBN-10: 1943702020
ISBN-13: 9781943702022
Publisher: Caliente Press
Language: English
Published: 08/01/2015
Pages: 284
Format: Paperback
Weight: 0.84lbs
Size: 9.00h x 6.00w x 0.60d
By Steven Howard
By Steven Howard
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Steven Howard is a leading marketing strategist, positioning specialist, consultant, and author whose stellar marketing and sales career in Asia, Australia, and the USA has covered a wide variety of fields, ranging from consumer electronics to publishing and from a national airline to personal financial products. Founder of Howard Marketing Services, he has consulted to companies in the financial services, education, industrial products, consumer products, restaurants, petroleum, publishing, and hospitality fields. In 2014 he was named to a list of the Global Top 100 SEO Copywriters. He is the author of 11 books, including Marketing Words of Wisdom and The Best of the Monday Morning Marketing Memo.

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