Practical PR: How to Create Focused, Researched-Based Campaigns that Produce Measurable Results (Paperback) (ISBN-13: 9781449511050)

Vendor: Lloyd Corder Ph. D.
Product type: Books
Format: Paperback
$19.95
$19.95
$19.95
Subtotal: $19.95
WR Book House

Practical PR: How to Create Focused, Researched-Based Campaigns that Produce Measurable Results

$19.95

Practical PR: How to Create Focused, Researched-Based Campaigns that Produce Measurable Results

$19.95
Format: Paperback
Description
Description
x
Step-by-step guide for creating and implementing public relations programs, including conducting marketing research, setting objectives, developing a campaign and measuring results. Focused on pr basics.

Author: Lloyd Corder Ph. D.
ISBN-10: 1449511058
ISBN-13: 9781449511050
Publisher: Createspace Independent Publishing Platform
Language: English
Published: 09/11/2009
Pages: 108
Format: Paperback
Weight: 0.51lbs
Size: 10.00h x 7.99w x 0.22d
By Lloyd Corder Ph. D.
By Lloyd Corder Ph. D.
x
Lloyd Corder, Ph.D. is founder and CEO of strategic marketing research firm CorCom, Inc., and teaches at the Tepper School of Business at Carnegie Mellon University. He is a frequent keynote, convention and motivational speaker and he has appeared on business-oriented radio and television programs. Corder's studies have been published in more than 500 magazines and newspapers nationwide.

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