Practical Pricing: Translating Pricing Theory Into Sustainable Profit Improvement by Calogridis, M.

Practical Pricing: Translating Pricing Theory Into Sustainable Profit Improvement (Hardcover) (ISBN-13: 9780230614604)

Author: M. Calogridis
Product Type: Books
Format: Hardcover
$54.99
$54.99
$54.99
Subtotal: $54.99
Practical Pricing: Translating Pricing Theory Into Sustainable Profit Improvement by Calogridis, M.

Practical Pricing: Translating Pricing Theory Into Sustainable Profit Improvement

$54.99
Practical Pricing: Translating Pricing Theory Into Sustainable Profit Improvement by Calogridis, M.

Practical Pricing: Translating Pricing Theory Into Sustainable Profit Improvement

$54.99
Format: Hardcover
Description
Description
x
This book is about taking a theory, pricing, and translating it into an operational practice that can be used by a company on an everyday basis easily with maximum results. This book provides, in detail, all the steps and input required to build out a pricing strategy and function.

Author: M. Calogridis
ISBN-10: 0230614604
ISBN-13: 9780230614604
Publisher: Palgrave MacMillan
Language: English
Published: 01/29/2010
Pages: 190
Format: Hardcover
Weight: 0.95lbs
Size: 9.30h x 6.30w x 0.70d
By M. Calogridis
By M. Calogridis
x
MICHAEL CALOGRIDIS has over 15 years total experience in roles supporting development of pricing and pricing strategies. In that time, he has worked for FedEx, AT&T Wireless, Quest Diagnostics and now Philips Medical Systems.

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