Premium Power: The Secret of Success of Mercedes-Benz, Bmw, Porsche and Audi by Rosengarten, P.

Premium Power: The Secret of Success of Mercedes-Benz, Bmw, Porsche and Audi (Hardcover) (ISBN-13: 9781403998835)

Vendor: P. Rosengarten
Product type: Books
Format: Hardcover
$54.99
$54.99
$54.99
Subtotal: $54.99
Premium Power: The Secret of Success of Mercedes-Benz, Bmw, Porsche and Audi by Rosengarten, P.

Premium Power: The Secret of Success of Mercedes-Benz, Bmw, Porsche and Audi

$54.99
Premium Power: The Secret of Success of Mercedes-Benz, Bmw, Porsche and Audi by Rosengarten, P.

Premium Power: The Secret of Success of Mercedes-Benz, Bmw, Porsche and Audi

$54.99
Format: Hardcover
Description
Description
x
At the beginning of the 1990s the German car industry had its back to the wall. Japanese competitors were demonstrating significant advantages in terms of quality and productivity. Consultants warned that only a few global car groups would survive. Instead of following the Japanese concepts of lean production, Mercedes-Benz, BMW, Porsche and Audi developed a new innovative premium brand strategy and initiated a revolution in the industry by setting innovative benchmarks. This book analyzes the story.

Author: P. Rosengarten, C. Stuermer
ISBN-10: 1403998833
ISBN-13: 9781403998835
Publisher: Palgrave MacMillan
Language: English
Published: 10/17/2005
Pages: 194
Format: Hardcover
Weight: 1.01lbs
Size: 9.22h x 6.44w x 0.66d
By P. Rosengarten
By P. Rosengarten
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PHILIPP G. ROSENGARTEN is a Senior Automotive Analyst at the Global Insight Automotive Group, the market leader in the area of automotive analysis and forecast. He is, amongst others, responsible for the global luxury car segment. He holds a Diploma of Business Administration from the Free University Berlin and completed a MPhil about car component suppliers at the London School of Economics and Political Science.

CHRISTOPH B. STUERMER is a Senior Automotive Analyst at the Global Insight Automotive Group, the market leader in the area of automotive analysis and forecast, responsible for the German car market and the German car manufacturer. He holds a Diploma of Economics at Heidelberg University and has worked for DaimlerChrysler in various positions, such as the Marketing Strategy Department at Mercedes-Benz cars, where he was responsible for portfolio-management and strategic planning.

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