Price Analytics: Strategy, Tactics and Execution (Paperback) (ISBN-13: 9798667384281)

Price Analytics: Strategy, Tactics and Execution offers pricing students and professionals a practical, structured and comprehensive guide to price analytics. The book covers a number of price models, considerations, and industry examples to guide students and professionals in their pricing efforts. The insight gained from the content can drive organizational profitability and customer satisfaction. Chapters include: Chapter 1: Introduction; Chapter 2: Price and Economics; Chapter 3: Price and Value; Chapter 4: Price Sensitivity; Chapter 5: Price Psychology; Chapter 6: Basic Price Techniques; Chapter 7: Price Segmentation; Chapter 8: Price Competition; Chapter 9: Price Changes; Chapter 10: Price and Product Management; Chapter 11: Pricing Online; Chapter 12: Price for Business to Business; Chapter 13: Price and Profitability; Chapter 14: Pricing Internationally; Chapter 15: Price Laws and Ethics; Chapter 16: Price Implementation

Author: Stephan Sorger
ISBN-10: 8667384283
ISBN-13: 9798667384281
Publisher: Independently Published
Language: English
Published: 08/14/2020
Pages: 592
Format: Paperback
Weight: 2.30lbs
Size: 9.69h x 7.44w x 1.20d