Price Discrimination And Marketing Management: Michigan Business Studies, V15, No. 1 (Hardcover) (ISBN-13: 9781258272265)

Price Discrimination And Marketing Management: Michigan Business Studies, V15, No. 1 is a book written by Brian Dixon that explores the concept of price discrimination in marketing management. The book delves into the various types of price discrimination, including first-degree, second-degree, and third-degree price discrimination. It also examines the benefits and drawbacks of price discrimination for both businesses and consumers.The author provides real-world examples of price discrimination in action, including airline pricing strategies and dynamic pricing in online retail. The book also discusses the legal and ethical considerations of price discrimination, including the potential for discrimination based on race, gender, or other factors.Overall, Price Discrimination And Marketing Management: Michigan Business Studies, V15, No. 1 is a comprehensive guide to understanding the complex world of price discrimination in marketing. It is a valuable resource for business professionals, marketing students, and anyone interested in the economics of pricing strategies.This scarce antiquarian book is a facsimile reprint of the old original and may contain some imperfections such as library marks and notations. Because we believe this work is culturally important, we have made it available as part of our commitment for protecting, preserving, and promoting the world's literature in affordable, high quality, modern editions, that are true to their original work.

Author: Brian Dixon
ISBN-10: 1258272261
ISBN-13: 9781258272265
Publisher: Literary Licensing, LLC
Language: English
Published: 04/07/2012
Pages: 136
Format: Hardcover
Weight: 0.78lbs
Size: 9.00h x 6.00w x 0.38d