Price Elasticity: Research on Magnitude and Determinants by Fassnacht, Martin

Price Elasticity: Research on Magnitude and Determinants (Hardcover) (ISBN-13: 9783631647059)

Vendor: Martin Fassnacht
Product type: Books
Format: Hardcover
$74.05
$74.05
$74.05
Subtotal: $74.05
Price Elasticity: Research on Magnitude and Determinants by Fassnacht, Martin

Price Elasticity: Research on Magnitude and Determinants

$74.05
Price Elasticity: Research on Magnitude and Determinants by Fassnacht, Martin

Price Elasticity: Research on Magnitude and Determinants

$74.05
Format: Hardcover
Description
Description
x
Price management has a high importance within the marketing field. Price is by far the most sensitive profit lever that managers can influence. Reflecting the academic and managerial need, the research objective is to gain a comprehensive understanding in two areas: the magnitude of price elasticity and the determinants of price elasticity.

Author: Martin Fassnacht,Evelyn Friedel
ISBN-10: 3631647050
ISBN-13: 9783631647059
Publisher: Peter Lang Gmbh, Internationaler Verlag Der W
Language: English
Published: 10/28/2014
Pages: 185
Format: Hardcover
Weight: 0.79lbs
Size: 8.40h x 5.90w x 0.80d
By Martin Fassnacht
By Martin Fassnacht
x
Evelyn Friedel studied Business Administration at the University of Mannheim (Germany) and at Pepperdine University in Malibu (USA). She concentrated her studies in Marketing, International Management and Business Psychology. After having worked as a strategy and pricing consultant in Germany and the USA, she is currently engaged as a Strategic Pricing Manager in the healthcare industry.

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