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Pricing Decoded: How Leading Pricing Practitioners Manage Price to Boost Profits (Paperback) (ISBN-13: 9781032869681)
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Danilo Zatta
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Books
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Description
xPricing is a key priority of every company globally, as both customers and businesses grapple with ever more challenging economic conditions. Pricing Decoded is an authoritative but easy-to-read guide to support the transition to robust pricing to drive profitability.
Author: Danilo Zatta
ISBN-10: 1032869682
ISBN-13: 9781032869681
Publisher: Routledge
Language: English
Published: 11/25/2024
Pages: 230
Format: Paperback
Weight: 0.78lbs
Size: 9.21h x 6.14w x 0.53d
By Danilo Zatta
xDanilo Zatta is one of the world's leading advisors and thought leaders in the field of pricing and topline excellence. As a management consultant for more than 20 years, he advises and coaches many of the world's best-known organizations. The Financial Times defined him as "one of the world's leading pricing minds".
Maciej Kraus is a leading figure in the pricing industry and is frequently mentioned on most influential pricing lists and interviewed in numerous business journals, for example, Harvard Business Review and Forbes. He is a guest lecturer at Stanford University's Graduate School of Business as well as a number of other top business schools. He has written three books on pricing.
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