Pricing, Online Marketing Behavior, and Analytics (Hardcover) (ISBN-13: 9781137413253)

Over the past few decades marketing practices have shifted with the sudden growth of social media and the proliferation of devices, platforms, and applications. This rapidly changing environment presents new opportunities and challenges for marketers, who need to stay up to date with the development of e-marketing. Viglia instructs readers in the theories and practices of online marketing;, detailing the characteristics, consumer behaviors, and differences between platforms, analytics, and pricing strategies of new media. Pricing, Online Marketing Behavior, and Analytics covers many different aspects of how online marketing works and its continuous evolution. Case studies and examples are used throughout the book to outline theories and explain e-marketing characteristics in a practical way.

Author: G. Viglia
ISBN-10: 1137413255
ISBN-13: 9781137413253
Publisher: Palgrave Pivot
Language: English
Published: 05/09/2014
Pages: 106
Format: Hardcover
Weight: 0.67lbs
Size: 8.50h x 5.50w x 0.44d