Pricing strategies in Pharmaceutical Companies (Paperback) (ISBN-13: 9783659572487)

The purpose of this study is to explore the pricing strategies that pharmaceutical companies using in order to set their prices along with the elements (determinants) that influence these strategies. So we want to find common strategies and major factors that affect them. Also the relationship between important elements on the pricing decision and common strategies is another purpose of our study. We had four research questions about common pricing strategies, influencing factors and their importance and the relationship between factors and strategies.

Author: Mehdi Zarrin, Bahman Bijani
ISBN-10: 3659572489
ISBN-13: 9783659572487
Publisher: LAP Lambert Academic Publishing
Language: English
Published: 07/28/2014
Pages: 140
Format: Paperback
Weight: 0.47lbs
Size: 9.00h x 6.00w x 0.33d