Pricing the Profitable Sale: The Manager's Guide To Value Pricing (Paperback) (ISBN-13: 9781669823216)

"Pricing the Profitable Sale: The Manager's Guide To Value Pricing presents an entirely new approach to the pricing of goods and services. For the first time the guesswork is taken away from pricing and the marketer presented with twenty-two practical pricing guidelines and rules of thumb which he or she can use over and over again to reach important pricing decisions to either maximize sales revenue and market share or profit for any product or service on the market. The book was written for managers, including marketing, product, and sales managers, or any individuals with pricing responsibilities at their firms. It should also be of much interest to professors and students in a program leading to the MBA degree where it could serve as the main texts in a course on pricing or as a supplement to as standard marketing textbook.

Author: H. Peter Zell
ISBN-10: 1669823210
ISBN-13: 9781669823216
Publisher: Xlibris Us
Language: English
Published: 06/13/2022
Pages: 362
Format: Paperback
Weight: 1.17lbs
Size: 9.00h x 6.00w x 0.81d