Principles of Marketing (Hardcover) (ISBN-13: 9781635490022)

Marketing as a field is the fastest growing profession in the world and a most important one too. It includes the art of selling, creating and managing a brand or a product. The aim of this text is to give helpful insights about this vast field to the readers. It is designed in a way that it provides deep knowledge about the crucial factors affecting marketing and its most unique techniques. It is a valuable compilation of topics, ranging from the basic to the most complex theories and principles in the field of marketing. As this field is emerging at a rapid pace, the contents of this textbook will help the readers understand the modern concepts and applications of the subject.

Author: Jaden Thompson
ISBN-10: 1635490022
ISBN-13: 9781635490022
Publisher: Larsen and Keller Education
Language: English
Published: 04/07/2017
Pages: 325
Format: Hardcover
Weight: 2.14lbs
Size: 10.88h x 8.00w x 0.75d