Principles of Marketing (Hardcover) (ISBN-13: 9781682852705)

Marketing is a rapidly evolving field that has moved beyond the conventional sense of promotion and selling of products or rendering of services. It has emerged as a specialized managerial science that explains the various processes involved in the circulation of goods and services from the manufacturers and producers to the consumers. Marketing is a dynamic field that incorporates concepts, techniques and principles from various other fields like mass communication & advertising, information technology, statistics, operations management, supply chain management, etc. This text covers various facets of marketing management like marketing strategies and planning, analysis of target markets and competitors, surveying and sampling to gain an insight into the prevalent consumer behavior and promotion of the 'brand' in the emerging markets, consolidation and utilization of all the marketing resources within an organization, etc. The researches and case studies assimilated from various regions of the world aims to provide an international perspective on the developments and innovations in the field of marketing. Students, academicians and researchers alike will be immensely benefited from this book.

Author: Kenneth Cliffe
ISBN-10: 1682852709
ISBN-13: 9781682852705
Publisher: Willford Press
Language: English
Published: 05/28/2016
Pages: 274
Format: Hardcover
Weight: 2.05lbs
Size: 11.00h x 8.50w x 0.69d