Principles of Marketology, Volume 2: Practice by Aghazadeh, Hashem

Principles of Marketology, Volume 2: Practice (Hardcover) (ISBN-13: 9781137579805)

Vendor: Hashem Aghazadeh
Product type: Books
Format: Hardcover
$54.99
$54.99
$54.99
Subtotal: $54.99
Principles of Marketology, Volume 2: Practice by Aghazadeh, Hashem

Principles of Marketology, Volume 2: Practice

$54.99
Principles of Marketology, Volume 2: Practice by Aghazadeh, Hashem

Principles of Marketology, Volume 2: Practice

$54.99
Format: Hardcover
Description
Description
x
Principles of Marketology, Volume 2 focuses on the practical aspect and demonstrates the applications of marketology referring to market orientation, internal marketing, business, market and competitive analysis concepts and techniques. Then the modern marketology and its developments in the future are discussed. At the of this volume as the appendix, a handbook of marketology is presented in which a practical manual including simple and summarized descriptions of different needed parts and worksheets for executing marketology in an organization is depicted.

Author: Hashem Aghazadeh
ISBN-10: 1137579803
ISBN-13: 9781137579805
Publisher: Palgrave MacMillan
Language: English
Published: 04/29/2017
Pages: 703
Format: Hardcover
Weight: 2.68lbs
Size: 9.21h x 6.14w x 1.56d
By Hashem Aghazadeh
By Hashem Aghazadeh
x
Hashem Aghazadeh is Associate Professor and Head of the Department of Business Management at the University of Tehran, Iran. He also works as a professional consultant for diversified companies and organizations and teaches across the academic and professional fields of business, strategy, and marketing. He has supervised more than 200 theses; has published more than 100 research papers and 8 books; and has provided professional training and consulting services to more than 100 diversified companies and organizations.

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