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Principles of Strategic Communication (Paperback) (ISBN-13: 9781032626284)
Vendor:
Derina Holtzhausen
Product type:
Books
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Description
xThis fully revised second edition introduces students to the theories of strategic communication and their application to everyday practice. Key updates include the use of AI in the practice of strategic communication, personal branding, and social responsibility in an era of disinformation and models for ethical decision making.
Author: Derina Holtzhausen,Jami Fullerton,Bobbi Kay Lewis
ISBN-10: 1032626283
ISBN-13: 9781032626284
Publisher: Routledge
Language: English
Published: 10/31/2025
Pages: 360
Format: Paperback
Weight: 1.46lbs
Size: 10.00h x 7.00w x 0.79d
By Derina Holtzhausen
xDerina Holtzhausen is Professor Emerita in the College of Fine Arts & Communication at Lamar University, Texas, USA.
Jami A. Fullerton is Professor in the School of Media and Strategic Communication, Associate Dean and Director of Academic Programs in the School of Global Studies, and Lawrence L. Boger Chair in International Studies at Oklahoma State University, USA.
Bobbi Kay Lewis is Associate Dean in the College of Arts and Sciences at Oklahoma State University, USA.
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