Print Design: The Latest from Germany Switzerland Austria (Hardcover) (ISBN-13: 9783721210224)

The print product performance in German-speaking Europe: a a selection of exceptional results

This publication reviews, documents and comments on the current state-of-the-art of print products: From an anniversary publication to a catalog, from an annual report to a
magazine, from a label to corporate type design - and half a dozen
other categories.

Print products can not only be visually experienced, they also decisively contribute to brand development and dialog in the digital age, as durable marketing tools, always visible, always loud and indispensable. Effective print design can awaken a range of completely different emotions through its haptic characteristics and tangibility. Convincing print products must be appealing and impressive just by touch. Particular emphasis is placed on a holistic view of all disciplines. This encompasses all steps from planning to processing that are involved in the conception, design and realization of a successful print project.