Process-based Strategic Planning (Paperback) (ISBN-13: 9781981295333)

A company's strategies define its future direction, specifying not only target market positions for many years to come, but also the key competitive advantages both at the level of market offers and of resources. Developing future strategies is an important and complex task, which is the core issue in this book. After a short introduction to strategic planning, a heuristic process for determining future strategies is presented. This process is divided into eight steps, and for each of these steps, detailed recommendations for problem-solving are provided and illustrated through many concrete examples. The new edition is improved.

Author: Joseph Brown
ISBN-10: 198129533X
ISBN-13: 9781981295333
Publisher: Createspace Independent Publishing Platform
Language: English
Published: 09/26/2017
Pages: 306
Format: Paperback
Weight: 1.57lbs
Size: 11.02h x 8.50w x 0.64d