Product and Services Management by Avlonitis, George J.

Product and Services Management (Paperback) (ISBN-13: 9781412908658)

Vendor: George J. Avlonitis
Product type: Books
Format: Paperback
$82.00
$82.00
$82.00
Subtotal: $82.00
Product and Services Management by Avlonitis, George J.

Product and Services Management

$82.00
Product and Services Management by Avlonitis, George J.

Product and Services Management

$82.00
Format: Paperback
Description
Description
x
Product and Services Management provides a holistic approach to the study of product and services management. Authors George Avlonitis and Paulina Papastathopoulou look at the key milestones within a product′s or service life cycle and considers in detail three crucial areas within product management, namely product/service portfolio evaluation, new product/service development and product/service elimination. Based on research conducted in Europe and North America, this book includes revealing cases studies that will help students make important connections between theory and practice.

Author: George J. Avlonitis,Paulina Papastathopoulou
ISBN-10: 1412908655
ISBN-13: 9781412908658
Publisher: Sage Publications Ltd
Language: English
Published: 04/11/2006
Pages: 280
Format: Paperback
Weight: 1.08lbs
Size: 9.50h x 6.70w x 0.63d
By George J. Avlonitis
By George J. Avlonitis
x
George Avlonitis

Over the last 20 years Professor Avlonitis has published more than 20 papers about product elimination and product innovation management in the most prestigious international journals including Journal of Marketing, International Journal of Research in Marketing, European Journal of Marketing, Journal of Product Innovation Management, Industrial Marketing Management among others.

Paulina Papastathopoulou

Dr P Papastathopoulou has done doctoral research on new service development and her papers have been published in the Journal of Product Innovation Management, Journal of Marketing Management, International Journal of Bank Marketing, Journal of Financial Services Marketing, International Journal of Retail and Distribution Management.

Recently Viewed Products