Product Creation (Paperback) (ISBN-13: 9781648303760)

If you've been looking at starting an online business for a while, you've probably seen several different business models floating around. Probably the most popular one is affiliate marketing. You're told you should use lead magnets and free gifts to build an email list. Stick those lead magnets on a squeeze page and send traffic to it, right? Well, if you've tried it, you've already discovered that it doesn't work very well.