Product Gems 2: 109 Science Experiments That Demonstrate How to Build Products People Love (Paperback) (ISBN-13: 9781717723949)

How Farmville turned the world into virtual farmers, why Steam's Summer Sale keeps gamers indoors all summer, how Netflix built a billion-dollar business on "binge-watching," and over 100 more examples of the psychology behind the most successful products ever created. Product Gems distils research from 84 behavioural science papers and case-studies into 108 bite-size "gems" that demonstrate the key techniques used by leading companies to build products people love.

Author: David Greenwood
ISBN-10: 1717723942
ISBN-13: 9781717723949
Publisher: Independently Published
Language: English
Published: 07/10/2018
Pages: 222
Format: Paperback
Weight: 0.67lbs
Size: 9.02h x 5.98w x 0.47d