Product Launch the Microsoft Way (Hardcover) (ISBN-13: 9780615209463)

Product Launch the Microsoft Way distills years of Microsoft marketing and product launch expertise into one convenient book, providing an in-depth "How-to" for all aspects of a product launch. Increase the effectiveness of your product launch process, strategy and execution and learn the product launch techniques, tips, and best practices of the Microsoft marketing machine. Topics covered include launch strategy, roll-out plan creation, partnership deal creation, public relations, product positioning, pre-launch channel and customer programs, marketing tools and collateral, channel sell-in, marketing ROI, customer relationship management, analysis techniques, marketing opportunity sizing, segmentation, research techniques, channel strategy, naming, customer service, loyalty programs, product packaging, international considerations, sales pipeline creation/management, and much more. Visit www.bluerainmarketing.com for business/marketing strategy, and marketing program execution consulting services.

Author: James Mastan
ISBN-10: 0615209467
ISBN-13: 9780615209463
Publisher: Commercio Press, LLC
Language: English
Published: 06/25/2008
Pages: 420
Format: Hardcover
Weight: 1.69lbs
Size: 9.00h x 6.00w x 1.06d