Product Leadership: Pathways to Profitable Innovation (Hardcover) (ISBN-13: 9780465014330)

As we learned from New Coke, Pets.com, Apple's original handheld device, the Newton, and the reissued Ford Thunderbird, all the promotion in the world won't save a product that somehow isn't right. Robert Cooper is the world's leading expert on making sure your new-product introductions are more like Apple's iPods and less like Newtons. Cooper invented what's called the "stage-gate" process of new-product development-a process used by 60% of all businesses today. For this second edition Cooper has completed a major new study-the largest study of product development practices and results ever undertaken. He analyzed thousands of new success and failures from hundreds of companies, with a particular emphasis on high-technology products and services. Product Leadership won't just tell you what things are helpful to your company's success. Now it will tell you how and how much they help.

Author: Robert G. Cooper
ISBN-10: 046501433X
ISBN-13: 9780465014330
Publisher: Basic Books
Language: English
Published: 01/03/2005
Pages: 288
Format: Hardcover
Weight: 1.21lbs
Size: 9.54h x 6.44w x 1.01d