Product Marketing Debunked: The Essential Go-To-Market Guide (Paperback) (ISBN-13: 9781718968127)

Many entrepreneurs and companies struggle with taking an idea and delivering their product in the marketplace. Product Marketing Debunked provides a window into taking unformed concepts and ideas - and creating a proper strategy and go-to-market plan for commercializing a product. The go-to-market framework shared in the book can be applied to a number of products, verticals, and industries. While this book is most useful for the Business to Business (B2B) world, it can also be applied to Business to Consumer (B2C) companies as well. You can use the framework as a starting point and add and remove things that make more sense for your industry and growth stage. The book includes a go-to-market checklist and other tested frameworks that every company or entrepreneur should use before launching a product.

Author: Cali Schmidt, Yasmeen Turayhi
ISBN-10: 1718968124
ISBN-13: 9781718968127
Publisher: Createspace Independent Publishing Platform
Language: English
Published: 08/30/2018
Pages: 134
Format: Paperback
Weight: 0.39lbs
Size: 8.50h x 5.51w x 0.31d