Product Takeoff: The Art of Innovative Product Management (Hardcover) (ISBN-13: 9781600052798)

The product life cycle has four stages: introduction, growth, maturity, and decline. Product Takeoff is a book that takes you through the product life cycle and the necessary steps taken by successful companies and entrepreneurs that have helped them ensure their developed products remain in the growth stage for a longer time. We go through the do's and don'ts of successful product development for people wanting to be the next generation of product managers.

Part of this book's journey includes explaining the four important aspects of successful products: vision, strategy, rapid learning, and team. It is important to have a great mix of all these ingredients. By missing any, we cannot make successful products and successful companies. We have collated examples from various startups and companies that highlight these four aspects, and we explain in detail how they help make better products and how companies have become successful by using this mix in the right way.

Technology is changing the way for inventing new products and is becoming the new platform for disruption. Product Takeoff discusses the skills needed to be a successful product owner/manager and helps IT developers and other stakeholders understand how to switch to a product manager's role in their current organization.