Profiting from Artificial Intelligence: Data as a source of competitive advantage (Paperback) (ISBN-13: 9783751922296)

While Artificial intelligence is considered to be the engine of innovation and growth for years to come, little is known about the factors that secure a competitive advantage for companies using it. This thesis addresses this gap. Combining case study research and survey research, this study provides empirical evidence for the resource data as a potential source of competitive advantage but contingent to the type of offering. The study further propose data as a complementary asset that partially explains a strong increase of corporate research in the field of artificial intelligence contradictory to an overall decline of corporate science activities.

Author: Philipp Max Hartmann
ISBN-10: 3751922296
ISBN-13: 9783751922296
Publisher: Bod - Books on Demand
Language: English
Published: 06/15/2020
Pages: 142
Format: Paperback
Weight: 0.39lbs
Size: 8.27h x 5.83w x 0.30d