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Employs a business model framework which facilitates a common analytical approach to progressive business
Each case study follows the same structure, covering the business profile, the business model, problems and challenges faced and conclusions
Global case studies include John Lewis Partnership, Illy Café, Novo Nordisk, Triodos Bank, Carlson Rezidor, Unilever
László Zsolnai is Professor and Director of the Business Ethics Center of Corvinus University of Budapest, Hungary. He is President of the European SPES Institute in Leuven, Belgium. He also serves as Co-Chair of the Future Earth Finance and Economics Knowledge-Action Network in Montreal, Canada.
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