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Project 2000: The Rise and Fall of Oldsmobile Division of General Motors (Paperback) (ISBN-13: 9781419606007)
Vendor:
Robert J. Horvath
Product type:
Books
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Description
xUsing Oldsmobile's own description, "Project 2000," of its failed business strategy to sell what was once America's best-selling car only through large Wal-Mart style auto-malls, Bob Horvath tells his personal story as one of Olds' best salesmen as well as an Olds owner/dealer-operator, who was driven out of business by General Motors.
Author: Robert J. Horvath
ISBN-10: 141960600X
ISBN-13: 9781419606007
Publisher: Booksurge Publishing
Language: English
Published: 01/17/2006
Pages: 168
Format: Paperback
Weight: 0.76lbs
Size: 10.00h x 7.99w x 0.36d
Author: Robert J. Horvath
ISBN-10: 141960600X
ISBN-13: 9781419606007
Publisher: Booksurge Publishing
Language: English
Published: 01/17/2006
Pages: 168
Format: Paperback
Weight: 0.76lbs
Size: 10.00h x 7.99w x 0.36d
By Robert J. Horvath
xAfter retiring from a career of 40 years with General Motors' Oldsmobile Division, Bob Horvath continues to live in South Florida where he still sells cars. He remains active as a golfer and enjoys visiting with his grandchildren and two sons, who work at automobile dealerships in the Miami area, and taking trips to see his daughter and son-in-law who live in North Carolina.
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