Promoting Consumer Engagement Through Emotional Branding and Sensory Marketing by Gupta, Monika

Promoting Consumer Engagement Through Emotional Branding and Sensory Marketing (Hardcover) (ISBN-13: 9781668458976)

Vendor: Monika Gupta
Product type: Books
Format: Hardcover
$250.00
$250.00
$250.00
Subtotal: $250.00
Promoting Consumer Engagement Through Emotional Branding and Sensory Marketing by Gupta, Monika

Promoting Consumer Engagement Through Emotional Branding and Sensory Marketing

$250.00
Promoting Consumer Engagement Through Emotional Branding and Sensory Marketing by Gupta, Monika

Promoting Consumer Engagement Through Emotional Branding and Sensory Marketing

$250.00
Format: Hardcover
Description
Description
x
"This book presents research that communicates how brand image can be built through the usage of sensory marketing, enhancing brand recognition and generating brand loyalty with in-depth sensory marketing insights"--

Author: Monika Gupta
ISBN-10: 1668458977
ISBN-13: 9781668458976
Publisher: IGI Global
Language: English
Published: 12/09/2022
Pages: 324
Format: Hardcover
Weight: 2.29lbs
Size: 11.00h x 8.50w x 0.75d

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