Promoting Your Business 2019: Marketing Won't Seem Alien Anymore - Once You Read This Starter Guide to Driving Brand Awareness and Lead Generation U (Paperback) (ISBN-13: 9781790979356)

Learn 20 years of marketing experience in under two hours with this must-have book written by international integrated communications agency owner, Ian Hainey, who covers the main areas to concentrate on for anyone looking to promote a business. The 2019 guide is the only completely up-to-date option, which will appeal to those looking to take their existing business to the next level, or even just trying to get a better insight into the most useful common marketing functions for an organisation. It will also help better understand the foundations before investing in a consultant, agency or adding in-house resources to deliver these functions. A recommended read for interns, juniors or others considering this occupation, to gain a better insight into what the job currently entails. This starter guide will impart the confidence to drive brand awareness and lead generation for your business using integrated communications disciplines, including: PR, PR+, social media marketing, influencer marketing, online advertising, modern SEO, content marketing and event marketing.

Author: Ian Hainey
ISBN-10: 1790979358
ISBN-13: 9781790979356
Publisher: Independently Published
Language: English
Published: 12/11/2018
Pages: 144
Format: Paperback
Weight: 0.44lbs
Size: 9.02h x 5.98w x 0.31d