Promotion, Recruitment and Retention of Members in Nonprofit Organizations by Calderón Valencia, Cecilia Isabel

Promotion, Recruitment and Retention of Members in Nonprofit Organizations (Hardcover) (ISBN-13: 9781839826597)

Vendor: Cecilia Isabel Calderón Valencia
Product type: Books
Format: Hardcover
$99.99
$99.99
$99.99
Subtotal: $99.99
Promotion, Recruitment and Retention of Members in Nonprofit Organizations by Calderón Valencia, Cecilia Isabel

Promotion, Recruitment and Retention of Members in Nonprofit Organizations

$99.99
Promotion, Recruitment and Retention of Members in Nonprofit Organizations by Calderón Valencia, Cecilia Isabel

Promotion, Recruitment and Retention of Members in Nonprofit Organizations

$99.99
Format: Hardcover
Description
Description
x
Although research on the value of membership of Nonprofit Organizations (NPOs) is increasing, there remain few theoretical and empirical advances in this area. Addressing this gap, this book offers a fresh perspective, exploring how NPOs' survival is linked to the promotion, recruitment and retention of members.

Author: Cecilia Isabel Calderón Valencia, Judith Cavazos-Arroyo, Alfonso López-Lira Arjona
ISBN-10: 1839826592
ISBN-13: 9781839826597
Publisher: Emerald Publishing Limited
Language: English
Published: 02/08/2021
Pages: 136
Format: Hardcover
Weight: 0.70lbs
Size: 9.00h x 6.00w x 0.50d
By Cecilia Isabel Calderón Valencia
By Cecilia Isabel Calderón Valencia
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Cecilia Isabel Calderón-Valencia is a Research Professor at UPAEP University, Mexico. She teaches Marketing Management, Marketing Metrics and Research Methodology. She is a leading consultant in Marketing Management.
Judith Cavazos-Arroyo is Professor at the Interdisciplinary Postgraduate Centre at UPAEP University, Mexico. Her research focuses mainly on issues of social marketing and social innovation.
Alfonso López-Lira Arjona is a leading consultant and Research Professor in management, innovation, and entrepreneurship at Universidad Autónoma de Nuevo León. As a national accredited researcher, he is interested in business growth and organizational innovation.

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