Promotional Practices and Perspectives from Emerging Markets by Rana, Sudhir

Promotional Practices and Perspectives from Emerging Markets (Paperback) (ISBN-13: 9781032325491)

Vendor: Sudhir Rana
Product type: Books
Format: Paperback
$54.99
$54.99
$54.99
Subtotal: $54.99
Promotional Practices and Perspectives from Emerging Markets by Rana, Sudhir

Promotional Practices and Perspectives from Emerging Markets

$54.99
Promotional Practices and Perspectives from Emerging Markets by Rana, Sudhir

Promotional Practices and Perspectives from Emerging Markets

$54.99
Format: Paperback
Description
Description
x

This volume explores the dynamic nature of emerging markets, which constitute a major share of global GDP, with a focus on the opportunities for growth and the challenges for businesses in meeting the needs of a diverse set of consumers.



Author: Sudhir Rana
ISBN-10: 1032325496
ISBN-13: 9781032325491
Publisher: Routledge Chapman & Hall
Language: English
Published: 05/27/2024
Pages: 274
Format: Paperback
Weight: 0.86lbs
Size: 9.21h x 6.14w x 0.58d
By Sudhir Rana
By Sudhir Rana
x

Sudhir Rana is Associate Professor in College of Healthcare Management and Economics at the Gulf Medical University, Ajman, UAE.

Avinash K Shrivastava is Assistant Professor at International Management Institute, Kolkata, West Bengal, India.

Sachin Kumar Raut is a full-time doctoral scholar in the Department of Marketing at Fortune Institute of International Business, New Delhi, India, and Cotutelle Doctoral Scholar in the Department of Business and Law at the University of Agder, Norway.

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